I asked for some advice from my friends over at on the worst things to do when performing SEO. I've also added 1 or 2 of my own.
- Don't link to or from bad sites
- Build your links slowly
- Don't "keyword stuff"
- Don't start your SEO without a plan - research your keywords, the market, and your competition
- Avoid automatic linking software (this is a good way to get your site banned quickly)
- Don't build your site for search engines. Instead, build it for your users. A website that is illegible because of all your on-page optimization will be useless to your users.
- Don't build a website entirely in Flash - even Flash intros should be avoided.
- Stay away from link pages. If you have a page on your site dedicated to linking, remove it and add the links back to relevant parts of your website.
- Don't hire incompetent SEO firms - instead, do the research yourself and get trained in real SEO techniques. No one cares about your site more than you.
- Any scheme that guarantees you a top rank is guaranteed to get you banned. Stay away from them!
- Don't believe everything you hear on the internet. Find what works for you. There is lots of bad advice out there.
- Don't get involved in web-rings or link farms.
If you disagree with me, leave a comment (on my DOFOLLOW blog!)
2comments:
All good advice. For seo without getting yourself in trouble, go check out websitegrader. They give you some tips on setting your page up for google, and score your site. It's free, but they also have a pay service, and no, I have absolutely no affiliation with them.
I hope their tips were useful. I went there about a week ago and my site scored a 44. I followed some of their tips, and a couple hours later my score was a 70. Hopefully this actually did make my site a little more google-friendly.
I think that it is difficult to control the backlink. If someone add your web page to a bad neighbour, it is difficult to control.
Does google take this into consideration?